The Influence of Fans'' Baseball Team Identification on Satisfaction and Loyalty
碩士 === 東吳大學 === 國際貿易學系 === 92 === ABSTRACT The major purposes of this study are:(1) to understand the reasons why the fans choose to identify and support the baseball team;(2) to examine the satisfaction of the fans towards the marketing strategies and services of the baseball team;(3)...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77296787719721347478 |