影響套券式組合產品產生停滯性消費之因素探討

碩士 === 東吳大學 === 國際貿易學系 === 92 === The subject of this paper is to explore the factors of de-escalation above consumption in price boundling. As price boundling is getting more popular, numerous companies adopt this strategy to increase market share. However, most of them have no idea why it contrib...

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Bibliographic Details
Main Authors: Chang Kuei Lan, 張貴嵐
Other Authors: 顧萱萱
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/75370025840242538665