A Study on Barriers Model of Participating in Cause-Related Marketing
碩士 === 東吳大學 === 企業管理學系 === 92 === Due to economic recession and environmental fluctuation, corporate philanthropy is in decline in recent years. While companies were reluctant to giving charities in a diffused and random way, cause-related marketing practices had got more intention in business world...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85093416819633049946 |