The study on the way to establish brand advantages of BenQ based on the China market

碩士 === 東吳大學 === 企業管理學系 === 92 === Technology promotes the formation of global village and it also accelerates the changes in the past twenty years. Technology companies boomed in this trend as well. The formation of global economic system and the application of Internet make brand become more influe...

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Bibliographic Details
Main Authors: CHIANG CHENG CHIN, 江正智
Other Authors: 翁望回
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/36877829800249052725