The Influences of Promotion, Product Involvement and Impulsive Traits on Implusive Purchase
碩士 === 東吳大學 === 企業管理學系 === 92 === The behavior of impulsive purchase always exists in the consumptive model of consumers. The reasons of impulsive purchase include internal factors of customers and external marketing approaches of factories (external reasons of manufacturers’ marketing approaches)....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21435439752813410715 |