The Influences of Materialism and Product Information on Impulsive Consumption Behavior
碩士 === 東吳大學 === 企業管理學系 === 92 === Recently, economic prosperity and mountains of commodity are leading a consumer value of materialism. Besides, When economic condition achieve a stage of mature, product information will emphasize the value of sense perception. In addition, the new upsurge in payme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86030436788223169169 |