The research of effects Customer Royalty－Banking Personal Loan.
碩士 === 東吳大學 === 企業管理學系 === 92 === In recent years, many banking manage strategy focus on consumer banking business, especially on unsecured loan, and it to use unsecured loan market rising. Large banking change past strategy, and active on unsecured loan business, so many customers had much selectiv...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74700553612772336201 |