The Influence of Franchiser’s Defensive Marketing Strategies on the Franchisee’s Relationship Quality and Loyalty in Chain Convenience Stores Industry
碩士 === 實踐大學 === 企業管理研究所 === 92 === The convenience store industry is fast becoming one of the most competitive industries in the Taiwanese franchise chain store business. Therefore, one of the most important tasks facing the franchise business is the challenge of maintaining a friendly relationship...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48931644963583343547 |