An exploratory study of applying planned behavior theory to adventure recreationists’ behavior intentions for mountain climbing activity
碩士 === 靜宜大學 === 觀光事業學系研究所 === 92 === In order to understand the participant’s behavior intention of adventure recreation, the study employed the theory of planned behavior (TPB) to establish a behavior intention model of adventure recreation and furthermore to explore the interrelationships among in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/en332a |