From Luxury to Necessity:A Study on the Code-Mixing of Taiwanese in Mandarin Advertising
碩士 === 靜宜大學 === 英國語文學系研究所 === 92 === ABSTRACT The purpose of this thesis is to discuss the functions of code-mixing in theadvertising. Previous studies did not integrate these data. In this study, chapter one introduces the motivation of the study and the language profile in Taiwan. Chap...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26036175223779394116 |