The Antecedent of MNC’s Localization of Marketing Mix
碩士 === 靜宜大學 === 企業管理研究所 === 92 === In the trend of globalization, conquering oversea markets, the MNCs(Multi-National Companies) not only must use their subsidiaries, but also coordinates with different marketing strategies based on marketing orientation, only then can let the global operation activ...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44e67b |