The Impact of the Trust Mechanism to the Auction Performance of the On-line Auction with Triangulation: Adopting Brand Equity as the Moderator
碩士 === 靜宜大學 === 企業管理研究所 === 92 === In this study, we will use the trust mechanism, the on-line auction user satisfaction and the brand equity, discussing the impact of the trust mechanism to the auction performance of the on-line auction with triangulation, and verifying the role of the brand equity...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13944943275456964549 |