Research on the Consumption Behavior of the Heavy Users of the Internet Traveling Products-A case study of ezTravel

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 92 === This study empirically examines the topic of this research is to discuss the differ-ence in satisfaction, motivation and lifestyle for the members of ezTravel with different use frequency and the difference in satisfaction and motivation that exists in differ...

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Bibliographic Details
Main Authors: Su-Jen Hsu, 徐素珍
Other Authors: Chi-Yen Yung
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/74423128521725373871