| Summary: | 碩士 === 中國文化大學 === 資訊傳播研究所 === 92 === The purpose of the study is to investigate the characteristics of core resources and business strategies for the book publishing companies that have adopted electronic channel distribution. A survey research is conducted for the study. The construct of the questionnaire is derived from the theoretical framework of Grant’s (1991) resourced-based theory and Porter’s (1980) model of competitive strategy. The questionnaire is sent to the each of every executive from pre-selected 72 book publishing companies that have adopted electronic channel distribution. The response rate is 54%. The statistic techniques, including Frequency distribution, Chi-square, Factor analysis, ANOVA and Cluster analysis, are used to analyze data.
The findings of the study are concluded as follow：
1. The most important acquired core resources influencing the book publishing companies to adopt electronic channel distribution are brand name and goodwill, business database, management skill, market share and innovation ability of organization.
2. Those most important acquired core resources are intangible assets.
3. The result indicated that the characteristic of ambiguity among the acquired core resources is significant than others.
4. The determinant among the most important acquired core resources is the brand name and goodwill.
5. The result has shown that there is no significant difference on resources acquisition and business strategies determination among those book publishers who have adopted electronic channel distribution.
6. The result of factor analysis concluded that business strategy dimensions are consisted of business management, brand equity, trading performance, marketing mix, market positioning, Internet services, and channel competition.
7. The result of cluster analysis found three strategic groups with significant differences on business management and internet services strategies among them.
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