The Study of the Characteristics of Core Resources and Business Strategy of the Adoption of Electronic Channel Distribution to the Book Publishing Industry
碩士 === 中國文化大學 === 資訊傳播研究所 === 92 === The purpose of the study is to investigate the characteristics of core resources and business strategies for the book publishing companies that have adopted electronic channel distribution. A survey research is conducted for the study. The construct of the questi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/65545827903783878368 |