Untersuchung der Werbesprache in der deutschen Wochenpresse. Die Schlagzeile im Magazin „Der Spiegel“

碩士 === 中國文化大學 === 德國語文學研究所 === 92 === Advertisement, like the air we breathed, is present all over our daily life. The purpose of this thesis is to explore the advertisement speech, which plays the core in advertisements, from the angle of linguistics, by means of analyzing the headline of car adver...

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Bibliographic Details
Main Authors: Juan Chiou-yen, 阮秋燕
Other Authors: Lin Yu
Format: Others
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/40152088260258004636