The moderating effect of similarity on the relationship between price promotion and brand extension evaluation
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === It were comparatively negative effect about price promotion to brand evaluation in the past studies, and mostly focused on the evaluation after price promotion. There were few studies focused on pretrial brand evaluation, especially non studied that if price pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81092570155715008695 |