服務保證、價格、與訊息來源可信度對廣告效果影響之研究
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === In the past ten years, the development of service industry is extensively. How-ever, because of its intangible characteristic, services are typically regarded as a riskier purchase than a physical product. Besides, the absence of physical evidence about ser-vic...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06680466443318337405 |