The Relationship between Brand Knowledge,Network Literacy, Perceived Value ,and e-loyalty.

碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === Users have a new way to get information on the Internet. The managers of web sites create many kinds of services to attract users. A primary characteristic of the Internet is that users can decide to access any web sites they wish, and switch from one website t...

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Bibliographic Details
Main Authors: Ou, Ya-Ting, 歐亞婷
Other Authors: Chen, Yie -Sheng
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/99513654980545646829