A Study of the Relationship among Experiential Marketing, Experiential Value and Brand Equity
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === Experiencing economic era idea that Pine and Gilmore once proposed. The era that we are in is the economic era of experience at present. Consumers in this era, the thing of the demand is enough to make it move and leave the products that remember all one'&...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31510120348832824354 |