Effects of Product Quality, Service Quality and Price Perception on Satisfaction and Loyalty: A Study of Office Furniture Manufacturer
碩士 === 國立臺灣科技大學 === 管理研究所 === 92 === For office furniture manufacturers in Taiwan, it is an important issue to retain existent customers. However, there are few researches concerning the factors of customer retention. We chose the customers of office furniture as the subjects and a questionnaire w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52378782454780772736 |