An Association Rule Algorithm for Direct Marketing
碩士 === 國立臺灣科技大學 === 資訊管理系 === 92 === Direct marketing is an important application of the data mining. To acquire new customers, a company will use historical data about customers to build a model for selecting new customers. Conventional direct marketing uses response rate as the sole criterion for...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60850826916866031958 |