Influence on Expertise and Tie Strength on Purchase Decision in Word-of-Mouth of Internet：An E-mail analysis
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === Word-of-mouth by Internet disseminates resulted in qualitative and quantitative change. This study discusses the word-of-mouth by e-mail disseminate to influence on the consumer’s purchase decision. To analyze e-mail sender’s expertise, e-mail receiver’s expertis...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63334483059210611883 |