An Investigation of the Influence of Personality and Attitudinal Factors on the Formation of Positive and Negative Word of Mouth: The case of Restaurant Services
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Most of the popular managerial literature contends that the word-of-mouth (WOM) communication process is one of the most powerful forces in the marketplace. Arndt (1967) indicated that word of mouth is the process of talking about brands, products or services be...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30204449920418191073 |