聯合分析法在行銷領域上之應用以行動電話為例
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === This research starts with conjoint analysis, taking cellular phone as an example, to analyze the preference structure of nowadays consumers expecting to find out the optimum product and price strategies, and simultaneously, coupled with involvement, need for cog...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/94600863634289779721 |