Customer profitability analysis: a case study on marketing & sales organization in semiconductors industry
碩士 === 國立臺灣大學 === 商學研究所 === 92 === Using an approach build on activity-based costing (ABC) concepts, customer profitability analysis (CPA) is a systematic approach to access the profit generated by customers, which could be utilized to enhance long-term profitability of a company. This study demons...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56645185965707511399 |