台灣私立博物館行銷策略--以奇美博物館及朱銘美術館為例
碩士 === 國立臺灣大學 === 商學研究所 === 92 === Abstract This research report includes five chapters: The first chapter reviews the current environment of Taiwan’s and international museums, and through the telephone interview of 219 private museums in Taiwan, the current operation of the private museums in Tai...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02526440565029987656 |