The Impacts of the Internet Channel on Manufacturers’ Optimal Product Differentiation and Pricing Strategies
碩士 === 國立臺灣大學 === 商學研究所 === 92 === This paper uses a game-theoretic model to analyze the impacts of the Internet channel on the product differentiation and pricing strategies of two competing firms. Product differentiation raises the valuation of some consumers, thus allowing firms to raise the pric...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28532226900228501125 |