The effects of Product Heterogeneity on Consumer Attitude under Positive and Negative Messages
碩士 === 國立臺灣大學 === 商學研究所 === 92 === Abstract The growth of the service sector has called attention to the importance of research examining consumers’ perceptions of service providers . Service experiences are systematically different from those with products, partly because services are more hetero...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92407328822403164638 |