The Influence of Advertising Slogans and Advertising Appeals on Advertising Effectiveness
碩士 === 國立臺灣大學 === 商學研究所 === 92 === In our daily life, there are all kinds of advertising slogans. According to previous studies, advertising slogan is one of very important and common marketing techniques, and has great influence on the advertising effectiveness. However, the effectiveness of the ty...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88131222155633501149 |