Applying Hierarchical Bayesian Theory to the Parameters Estimation in a Stochastic Customer Value Model
碩士 === 國立臺灣大學 === 商學研究所 === 92 === In the consumer-conscious time, marketing administrators do not face a homogeneous mass market, but rather a heterogeneous market. Relationship marketing which accentuates long run and stable relationship with customers and one-to-one marketing which considers hete...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zatbnt |