整合行銷企業經營模式之研究：以Event為核心之整合性行銷公司為例
碩士 === 國立臺灣大學 === 商學研究所 === 92 === ABSTRACT The idea of this thesis started right from the first day of my entering EMBA of NTU almost the same period when my company “Xideas Marketing Consultancy” spun off from ACER Groups, and ran the business independently. Reflecting on the past expe...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95769814101590780897 |