A Study on Purchasing Patterns of Female Consumers and Marketing Strategy ─ Notebook Computer as an Example

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 92 === According to a research of IDC, the growth rate of notebooks reached to 17 percent, which surpassed the 16 percent growth rate of desktops in Taiwan in 2003. Obviously, notebooks have become the trend in the future. As the population of female is getting clo...

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Bibliographic Details
Main Authors: Spencer Wu, 吳正德
Other Authors: LIANG SHIH-AN
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/45596344626148495892