A STUDY OF CONSUMER PERCEPTION TOWARD STORE IMAGE
碩士 === 國立臺北大學 === 合作經濟學系 === 92 === This study investigates the consumer perception toward hypermarket store image and private brand proneness. Private brand is a product manufactured for a channel store and branded with the store’s name, logo or brand name, and sold through these retailers’ own mar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41293495620527380588 |