A Study of the Service failures Impact the Consumer''s Behavior Intention.

碩士 === 國立臺北大學 === 企業管理學系 === 92 === Because of the service provider’s cognition and the service delivery process, have the difference and the gap between the consumer, but these gaps have created the service failures occurrence, the consumer thus has the negative response, it was has directly affect...

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Bibliographic Details
Main Authors: YEH, SZU-CHIEH, 葉思潔
Other Authors: CHOW, WAYNE S.
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/98292576921706035386