The Influences of Perceived Risks to Female Consumers’

碩士 === 國立臺北大學 === 企業管理學系 === 92 === Internet shopping has became the fastest-growing use of the internet. Researchers reported that retailers in Taiwan generated NT$20.4 billion revenues from B2C e-commerce in 2004. They predicted the revenues to reach NT$26.6 billion in 2004. Nevertheless, despite...

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Bibliographic Details
Main Authors: Chuang Hui-Ting, 莊惠婷
Other Authors: Chow, Wayne S.
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/10098702191767651566