The influence of attitude and subjective norms on the willingness to accept--A case study of balanced scorecard
碩士 === 國立臺北大學 === 企業管理學系 === 92 === The main goal of this research lies in the discussion of company staff, regarding the attitude to the balanced scorecard, the subjective norms and the willingness to accept. Fishbein’s theory of reasoned action is the foundation, coordinates the SEM pattern, fore...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/08010571112983506566 |