THE DETERMINANTS OF RETAILERS'' RESPONSE STYLE: AN EMIPIRCAL STUDY OF SPORT GOODS RETAILER IN TAIWAN
博士 === 國立臺北大學 === 企業管理學系 === 92 === The dissertation aims to examine how satisfaction and structural constraints affect retailers’ response styles through relationship bonds and relationship commitment. We received 297 questionnaires. The response rates are about 30%. LISREL analysis is employed. Th...
Main Authors: | WANG, JUN-REN, 王俊人 |
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Other Authors: | HUANG, YIN-SHAN |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/27377754350138594216 |
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