The Relationships Among Customer Satisfaction, Loyalty and Retention: An Empirical Examination
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 92 === Customer satisfaction, customer loyalty, and customer retention are three important concepts in relationship marketing. Based on these concepts, a lot of studies have been conducted. However, most of these studies focused their scopes on the paired relationship...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99578037924424744562 |