廣告音樂影響商業行銷效益之研究

碩士 === 國立臺灣師範大學 === 音樂研究所 === 92 === Our research is to discuss the market benefit of advertisement in the music industry, and is to take a deeper look at the meaning of advertisement strategies and its marketing functions by focusing on the target issues and collecting relevant informati...

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Bibliographic Details
Main Author: 蕭伃均
Other Authors: 姚世澤
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/02167156459010378880