The Effect of Brand Alliance Between Televsion Shopping Channel and Manufacturer Brand on Perceived Quality
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 92 === The study will discuss the relationships between manufacturers and retailers (television shopping channel) based on brand alliance theory. The aim of this study is to examine the cooperation between manufacturer brand and television shopping channel brand by br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87340359081087063046 |