The Impact of the Launch strategy on New Product Performance: the Moderating Effect of the Product Innovativeness
碩士 === 國立清華大學 === 科技管理研究所 === 92 === New product development plays an important role in the contemporary competitive circumstance. However, most of new product introduced to the market did not reach their business objectives. The phenomenon has led to a lot of studies trying to identify determinants...
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| Format: | Others |
| Language: | en_US |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71013674127961591129 |