How Web Page Influences Information Search and Product Judgment
碩士 === 國立清華大學 === 科技管理研究所 === 92 === With EC industry is growing, more and more on-line shopping transaction take place. But the consumer behavior on on-line shopping is different from traditional shopping’s, consumers now evaluate products via internet, and they can judge product from different cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41294553108322603917 |