The Formulation of a Business Plan:A Case Study of a New Venture

碩士 === 國立清華大學 === 高階經營管理碩士班 === 92 === A successful new venture requires thorough product evaluation, marketing positioning and strategy study before focusing on the company''''s interior culture and management. The primary purpose of this is for the use of investors and other in...

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Bibliographic Details
Main Authors: Kevin Lee, 李俊欣
Other Authors: Shih-Chang Hung
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/68893284490898710750