The effect of two-step flow of communication on the purchasing of health club membership
碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 92 === The purpose of this study was to explore the effect of two-step flow of communication on the purchasing of health club membership. Samples in this study were taken from five health clubs in Taichung city. A questionnaire called Survey of the Communication...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00359833657619650344 |