Global competition strategy of best 2nd sporting goods brand –case of Winex Co., Ltd.
碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 92 === Among Taiwan small and medium enterprise, there exists a debate about should they create own brand or should they still do under OEM way. Even in IEMAB class in Managing College, National Sun Yat Sen University, we have received many comments from professors...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37335547321127827868 |