The study of Taiwan''s biotechnology and pharmaceutical competitive advantage.

碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 92 === Due to entrance of WTO and performance of cGMP, Taiwan’s biotechnology and pharmaceutical industries has met with more challenge、impact and pressure that let enterprise must reflect the marketing concept rests on four pillars:target market, customer needs, in...

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Bibliographic Details
Main Authors: Yon-yu Lin, 林永裕
Other Authors: Hsien-tang Tsai
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/73963329649844836218