An Empirical Study on the e-CRM Performance Influence Model for Service Sectors in Taiwan
碩士 === 國立中山大學 === 資訊管理學系研究所 === 92 === Electronic customer relationship management (e-CRM) emerges from the Internet and web technology to facilitate the CRM implementation. It focuses on internet- or web-based interaction between companies and their customers. Especially, e-CRM enables service sect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26185595616804654306 |