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碩士 === 國立中山大學 === 傳播管理研究所 === 92 === Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers’ behavior...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63740291152722907399 |