The effects of message framing, source credibility, and product involvement on intention to forward e-mail
碩士 === 國立中山大學 === 傳播管理研究所 === 92 === With great growth of the use of internet ,the communication based on computer-mediated system or so called electronic word-of-mouth becomes more important. In these ways to exchange information, forward mail is unique and powerful especially. In this research, w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74753599452893572407 |